Black Friday warriors, your time has come…

But before you hit the stores, know this: You must be extra cautious this year.

Why? Gun-related incidents on Black Friday are on the rise. And considering how much gun violence the U.S. has already seen in 2024, this Black Friday could get ugly.

The good news: YOU have the power to stay safe and smart. Check out these tips from the world’s top visual gun detection leader to help you get through Black Friday unscathed.

Plan Ahead

☑️ Research Store Policies: Before heading out, check the security measures and policies of the stores you plan to visit. Some retailers have specific guidelines for handling emergencies.

☑️ Choose Shopping Times Wisely: Consider shopping during less crowded hours to avoid large gatherings that can become chaotic.

Stay Aware

☑️ Be Vigilant: Keep an eye on your surroundings at all times. If you notice any suspicious behavior or unattended packages, alert store security or local authorities immediately.

☑️ Avoid Conflicts: Black Friday can be stressful, leading to disputes over merchandise. According to the Black Friday & Holiday Gun Violence Report, nearly 40% of gun incidents over the 2022 and 2023 holiday shopping seasons were due to dispute escalations. Stay calm, and don’t argue—no bargain is worth risking your safety.

Parking Lot Safety

☑️ Park in Well-Lit Areas: Parking lots are particularly vulnerable to gun-related incidents. Choose parking spots that are well-lit and close to store entrances. This reduces the risk of incidents occurring in isolated areas.

☑️ Stay Alert When Returning to Your Car: Have your keys ready and be aware of your surroundings as you walk back to your vehicle.

Use Technology

☑️ Leverage AI Solutions: Some retail locations may use AI-based gun detection systems like ZeroEyes to enhance security. Watch the video below to learn more about ZeroEyes and how it protects people and places across the U.S. and beyond, then keep reading to find out what you can do in case an emergency strikes while you’re Black Friday shopping.

In Case of Emergency

☑️ Know Exit Routes: Always familiarize yourself with the nearest exits in any store you enter. Quick access to exits can be crucial in an emergency.

☑️ Follow Instructions from Authorities: In the event of an incident, promptly follow the instructions of law enforcement or security personnel.

Get Home Safe on Black Friday

By taking these precautions, you can help ensure a safer shopping experience for yourself and those around you.

ZeroEyes protects organizations of all sizes, indoors and outdoors—including businesses, schools, non-profits, government facilities, and more. To see our next-gen technology in action, book a live demo now.

Be careful out there. Safety first, deals second. Shop wisely this Black Friday.